2019 promises to be an exciting year in SEO and SERPS. Google has shown over the past year that it intends to emphasize fresh and relevant content in search results. The Panda updates have swept sites previously considered trustworthy out of contention. These algorithm updates every four to six weeks, and keep SEOs focused on appropriate promotion. SEOs will need to focus on a long term sustainable approach, and keep up to date on Google “signals.” Variable testing will be substantial for SEO, moreso, because of the contstant changes.
The successful websites will constantly update with new resources and updates. Social media will impact the results in an even greater fashion, since +1 and “Likes” appear to be an important component of the SERPS, especially on Google.
Link building will continue to be a significant factor in search. I think the search algorithms will emphasize quality over quantity of links, as Google has done over the past few years. I think it will be important to research your targets for website directory listings, and add your url to the most relevant and trustworthy web directories you can find.
I think that 2019 will provide the web community to be presented with the most relevant and personalized choices they have ever seen.
Linking in 2019
While there are many effective ways to link sculpt, this list provides a good foundation about how and where to list your website.
Here is our top 10 list.
10. Dmoz.org- Open Directory Project– This is a free directory listing in a quality web resource. Take the time to carefully submit your site for their review. Then wait patiently (maybe a year or longer). If your site meets their standards, you will be listed.
9. Be patient– don’t add a lot of website listings in a short time period. Google may find this improper and penalize your website.
8. Think quality, not quantity. Take the time to develop opportunities to obtain quality listings, even if the process takes weeks or months. Your competitors are probably lazy and unwilling to make the same efforts to win the prize. Persistence wins out almost every time.
7. Don’t buys links on shady websites which promise high Page Rank and great results. These sites are targets for Google’s wrath; your site may experience the same pain as the bad neighborhoods it hangs out in.
6. Write good content; other websites, blogs, etc, will see this, and likely provide you free relevant listings in their sites.
5. Do your homework. MOZ and other analytics’ providers have great research and tools if you are willing to put in the time to learn the ropes. Again, many of your competitors will be too lazy to do the hard work.
4. Find the most significant websites in your subject matter. Explore listing opportunities with these sites willing to consider your site as a resource.
3. Think long term, not short term gains. Develop a strategy to gradually develop web listings in related and quality websites.
2. Consider listing your site in web directories which are substantially related to your site. If your site is about dogs, you won’t get much “mileage” from a web directory about cars.
1. Don’t chase Page Authority or Alexa scores. Don’t aggressively pursue web directories simply because of PR or Alexa score. These numbers and evaluations may or may not be accurate- you may be throwing away your money if you pursue this approach.